British Heart Foundation: Be the Game Changer

Problem: Only half of UK adults feel confident performing CPR on someone and a third of UK adults have never learnt CPR.

Insight: Over the past few years the amount of sudden cardiac arrests that have occurred in sports, in particular football, have shined a light on the importance of everyone needing to know CPR. From Eriksen’s collapse during the Euro’s to incidents in the crowd, bystanders knowing CPR has helped save lives. 

Idea: It only takes 15 minutes to learn or refresh your knowledge of CPR with BHF RevivR™ CPR Training so BHF will take ownership of halftime and educate football fans on how they can be the difference.