First North: Free Bus Travel Forever
Once you turn 65 you’re not just eligible for a 65+ Bus Pass, you’re eligible for an endless amount of free bus travel. It might sound too good to be true but it isn’t. You can go wherever you want for the price of nothing!
And with savings made on every journey, you’ve more money to spend on doing the things you love. You pay nothing to discover and enjoy more, forevermore. So here’s a better way of promoting a simple piece of plastic…
it’s FREE BUS TRAVEL FOREVER!
We shot a bank of imagery both on the bus and in the local community to be used nationally. All our imagery was framed to work alongside our bus pass outline graphic.
Further to our shoot we created a newspaper insert inspiration map to showcase things to see and do in the local community for free.
