First Cymru: Say Bus!
Several bus First Cymru bus routes into Swansea we’re struggling with low usage, we wanted to encourage more people to hop on the bus by highlighting all the leisure activities that people can get out and enjoy from door to door when they hop on a First Cymru service into Swansea.
Making plans with no plan on how to get there?
It’s simple. Say BUS!
Taking you from door to door, it’s easy peasy to catch up with your mates, get that burger you’ve been craving or take a trip to watch the latest blockbuster.
So what do you say?
We created a variety of ‘Say Bus!’ bubbles to represent the different voices of people in our communities.
Decals we’re used for internal mirrors and doors to get staff onboard with the campaign.
Our competition encouraged people to snap a pic of our wrapped bus and share it on social to win free bus travel for a year!
After a successful campaign for First Cymru our creative was then adapted for other First Regions.
