Parkdean Resorts: Whatever you’re searching for

Insight: Parkdean Resorts aren’t maximising the potential of their lodge breaks 

Idea: Re-positioning lodge breaks with a new art direction and tone of voice to show that this is the destination every holidaymaker is searching for. 

Working with photographer, Jade Angus Crosland we gave the Parkdean Lodge offering its own stand-out art direction, in the spirit of the brands current Holiday Sales fun-filled photography but with a more luxury and exclusive twist. We pulled specific colours from the Parkdean Resorts palette to give lodges a unique feel that stood out, but still felt in line with the main brand.